When it comes to graphics, most Internet
marketers shy away from using graphic templates whether it’s eBook covers, logo
designs, website layouts or promotional banners because they firmly believe
that by using graphic templates, they are tarnishing their own business. They
want to own a unique identity and hence will always find a professional graphicdesigner to do the job. Well, you’re in for a big surprise!
When you purchase a graphic template, you will
be able to customize it to an extent or even build a totally new design based
on it! What’s the point of using the template then, you say? Well, it serves as
a source of inspiration and ideas for a totally new design. You can’t derive
anything from a blank canvas, right?
On top of that, you are actually saving a lot
of precious time that you can otherwise spend on more important matters like
developing new products or market your products. When you buy a pre-made
template, you only need to edit a thing or two to give it an identity of your
own, and that gives you more time and flexibility to work on other stuff.
Okay, let’s say you argue that hiring a
designer to do the job is equally fast. That may be true but don’t forget,
hiring a professional designer to do a custom design for you will cost you a
lot of money. Unless you need a totally unique identity that you are aiming to
establish firmly in your niche market, you don’t need to get a designer to
design it for you.
Not all graphic templates are suitable, so you
have to be careful when choosing one. Consider quality over the price, and
you’re on your way to creating a positive image for your business while saving
more time for more productive chores!
